Wild for Salmon joins 1% for the Planet!

Surprise! Wild for Salmon loves our planet. Our hunch is that you already knew that, but we are excited to announce our most recent leap into this commitment to our environment. 

Wild for Salmon is now a member of 1% for the Planet - our Wildly Devoted program in which we give 1% of our gross sales each year to Trout Unlimited has been certified by this great organization that is “bringing dollars and doers together to accelerate smart environmental giving.” 

1% for the planet member logo one pecent

Our small but mighty family business is proud to be one of more than 2,000 members, in over 45 countries, coming together to protect the future of our planet. Because of our longtime, dedicated customers, we have always known that we are not alone in this passion and effort to protect the earth, but to come together on this level - alongside brands like Klean Kanteen, Patagonia, and more - excites us and makes us proud. 

Currently, only 3% of total philanthropy goes to the environment, and only 3% of that comes from businesses. Our Wildy Devoted partnership with Trout Unlimited feels stronger knowing it is part of this global network of like-minded businesses increasing that percentage. 


Wildly Devoted logo 1% of sales donated to salmon

This step in our business-giving matches our overall mindset as fishermen, a family, and a seafood company. Wild For Salmon is a fisherman-owned business, born out of the love for the natural world, and an obsession for healthy eating. Each of those things relies on a healthy planet, and we are confident that this 1% of our business couldn’t be better spent anywhere else. 


The Kurian Family Steve Jenn and kids

We provide wild Alaskan sockeye salmon (and other wild seafood) to customers who understand the benefits this amazing renewable resource has to offer, and we hope that this most current commitment of ours will assure both current and future customers that we are doing our best, to do our part. After taking the kids on a trip out west this fall, exposing them to the wonders of the Tetons and our Pride of Bristol Bay partners, our fear that they will not be able to enjoy the environment and provide for themselves from it as we have, is ever bigger. Join us in doing our best by purchasing wild, sustainable seafood from Wild for Salmon, where 1% of each purchase will work towards supporting clean water ecosystems where salmon thrive. 

Wild for Salmon is a proud member of 1% for the Planet. Together, we and other 1% for the Planet partners take responsibility for the health of our planet by donating 1% of annual sales to environmental nonprofits creating positive change. Learn more at onepercentfortheplanet.org. Thank you for making this possible! 

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